How to Overcome the Construction Industry Crisis and Build a Sustainable Business?

In recent years, the global construction industry has been hit hard by a series of economic shocks from the impacts of the pandemic, oil price crises, and supply chain disruptions to rising inflation and increasing labor costs. These factors have driven construction material prices to soar rapidly, causing shortages at certain times and creating major challenges for industry operators in managing their operations. However, amid the pressure of these crises lies a crucial opportunity a turning point to develop sustainable business strategies for the future. The question is: how can businesses adapt effectively to today’s challenges and turn them into long-term opportunities? Let’s explore the answers in this article. 

which will decode the topic “ Overcoming the Construction Industry Crisis Toward a Sustainable Business ” by Ms. Nantaphat Na Songkhla (Business Development Manager & Assistant to President) from FDI Group, who shared insightful information at The Future of Sustainable Construction, ESG & Net Zero Material event. Was honored to be invited by T.A.S. Corporation to join the panel discussion on this compelling topic on March 20, 2025, at the Auditorium Hall, Thailand Science Park.

FDI Group would like to extend its heartfelt congratulations on this special occasion to T.A.S. Corporation.

From its continuous commitment to developing innovative products, T.A.S. Corporation has clearly demonstrated its role as a manufacturer and developer that transforms research into practical, technology-driven solutions in impressive ways. FDI Group is honored to have earned the trust of T.A.S. Corporation in providing consultation on Product Carbon Footprint (PCF) assessment a collaboration that truly reinforces T.A.S.’s dedication and genuine intention to drive forward a green society. Most importantly, this reflects T.A.S.’s steadfast commitment to creating high-quality, environmentally friendly products, delivering lasting value through product excellence and contributing to the sustainability of both Thai and global society. 

The event showcased HERCULES, the ultimate in intelligent innovation, a heat insulation production machine controlled by an automated program and modern sensor systems, as well as other products such as TECO ECO PLUS PU FOAM, which has been certified with a carbon label from the Thailand Greenhouse Gas Management Organization, which greatly attracted the attention of attendees.

Decode “ Overcoming the Construction Industry Crisis Toward a Sustainable Business ” 

By experts from FDI Group 

With the honor from T.A.S Corporation, FDI was invited to present knowledge on the development of the construction industry towards sustainability. Mr. Nantaphat Na Songkhla, Business Development Manager from FDI Group, provided interesting insights on this topic thatา The construction industry today faces significant economic pressures from multiple factors — rising costs, inflation, increasing labor expenses, surging material prices, a slowing economy, and other rapidly growing challenges. Naturally, the burden falls on entrepreneurs. As debts and financial pressure increase, continuing operations becomes difficult, and many businesses have begun shutting down as they can no longer bear the risks. Entrepreneurs must find a way out doing everything at once is impossible. The best solution right now is to focus on finding opportunities, which means emphasizing Green Building is a major opportunity that we must accelerate immediately, based on three key principles: Overall Thermal Transfer Value (OTTV) – the total heat transfer value of the building’s exterior walls, Roof Thermal Transfer Value (RTTV) – the total heat transfer index of the roof, and Lighting Power Density (LPD) – the maximum lighting power density. These are the three critical performance indicators to focus on. In building development, it is clearly evident that many real estate developers in the current market are focusing on creating energy-saving homes, green homes, solar-powered homes, and various types of clean-energy residences as key selling points for their projects. 

Financial institutions in Thailand are now offering Green Loan products with borrower-friendly conditions, such as lower and more special interest rates and longer repayment periods. This reflects their intention to support businesses investing in the green industry. As a result, there is an increasing focus on investing in entrepreneurs who produce lower greenhouse gas emissions. 

The solution for small entrepreneurs is that it may not be possible to implement all dimensions of the SDGs, but they should focus on three main aspects: ESG (Environmental, Social, Governance). Start by assessing which dimension they currently fall under, then identify what potential actions can be taken. For example: Environmental: Reducing the carbon footprint through organizational and product management, and lowering energy consumption. Social: Taking care of employee welfare and safety, and ensuring that the company’s responsibility toward employees and society is aligned. Governance: Managing risks with transparency, auditability, and ethical business operations. Therefore, ESG is the key path for business survival.

Why is ESG the key to business survival? 

For two main reasons:

1. Opportunities arising from government support 

• Investments in THAI ESG by the public sector are eligible for a 200% tax deduction.
• Trade barriers between countries have created greater growth opportunities for green businesses.
• The investment value of green projects is more likely to receive support from the government and financial institutions.
• Organizations will be required to report their greenhouse gas emissions under the upcoming Climate Change Act.

2. The overall market shows a high growth potential.

For example, the generational shift to Gen Z the next major purchasing power group has embraced the concept of Sustainable Living through the ESG (Environmental, Social, Governance) framework, driving greater awareness and interest in sustainability among other generations as well. 

All of the mentioned operations must be conducted accurately, transparently, and verifiably, with a clear timeframe for assessment. And if you see the opportunity for sustainable business growth in the future, you can follow these 7 key strategies. 

1. Create a significant positive impact on the organization and all stakeholders.

2. Build collaboration with partners. 

3. Have an impact on the core business that can be further developed in the future.

4. Have funding support and investment opportunities.

5. Set clear and achievable goals.

6. Can be verified and audited, with external certification.

7. Actions must create shared value with the supply chain and society.

The future opportunity you can take action on right now!! 

Not sure where to begin your journey toward sustainability? 🌱 Consult with our experts today to start the right way! 

Contact Us 

• Facebook : FDI Group – Business Consulting
• @fdigroup
• Phone : 02-642-6866, 02-642-6869, 02-642-6895
• E-mail : infojob@fdi.co.th
• Website : www.fdi.co.th